Nutrition and Entrepreneurship: Building Better Healthcare with Dietitian Andres Ayesta

Dr. Rishi Seth sits down with Andres Ayesta, registered dietitian and CEO of Planos Nutrition. They explore the broken connections between physicians and dietitians, the wild west of social media nutrition advice, and the entrepreneurial challenges of building healthcare businesses outside traditional systems.

Topics: Wellness & Prevention, Guest Interview, Practice Building

Timestamps:

• 00:00 – Introduction to Andres Ayesta
• 03:00 – What is Planos Nutrition and the blueprint approach to health
• 10:00 – The broken physician-dietitian referral system
• 18:00 – Insurance challenges for dietitians and patients
• 24:00 – Social media nutrition wars and misinformation
• 35:00 – GLP-1 medications: the good, bad, and ugly
• 42:00 – Healthcare entrepreneurship lessons learned
• 50:00 – The marketing reality of healthcare businesses